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| SEO-SEM-SMM |
What is Digital Marketing?
Digital marketing
is the promotion of products or brands via one or more forms of electronic
media which enables an organization to analyze marketing campaigns and
understand what is working and what is not in real time.
The 2 main pillars of digital marketing are Online Marketing and Offline Marketing
Online Marketing
1.
Search engine optimization (SEO)
2.
Search engine marketing (SEM)
3.
Content marketing
4.
Social Media Marketing (SMM)
5.
Pay-per-click advertising (PPC)
6.
Affiliate marketing
7.
Email marketing
Offline Marketing
1.
Enhanced offline marketing
1.
Electronic billboards
2.
Digital product demos
3.
Digital product samples
2.
Radio marketing
1.
Radio commercials
2.
Show sponsoring
3.
TV marketing
1.
TV commercials
2.
Tele-shopping
3.
Super Bowl commercials
4.
Phone marketing
1.
Cold calling
2.
Text message marketing (giveaways, coupons, loyalty programs)
3.
QR codes
affiliatemarketing, digital marketing, digital
promotions, emailmarketing, google adwords, offlinemarketing, onlinemarketing,
ppc, sem, seo, smm,
