What is Digital Marketing?

SEO-SEM-SMM

What is Digital Marketing?

Digital marketing is the promotion of products or brands via one or more forms of electronic media which enables an organization to analyze marketing campaigns and understand what is working and what is not in real time.

The 2 main pillars of digital marketing are Online Marketing and Offline Marketing

Online Marketing

1.      Search engine optimization (SEO)

2.      Search engine marketing (SEM)

3.      Content marketing

4.      Social Media Marketing (SMM)

5.      Pay-per-click advertising (PPC)

6.      Affiliate marketing

7.      Email marketing

Offline Marketing

1.      Enhanced offline marketing

1.      Electronic billboards

2.      Digital product demos

3.      Digital product samples

2.      Radio marketing

1.      Radio commercials

2.      Show sponsoring

3.      TV marketing

1.      TV commercials

2.      Tele-shopping

3.      Super Bowl commercials

4.      Phone marketing

1.      Cold calling

2.      Text message marketing (giveaways, coupons, loyalty programs)

3.      QR codes

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