1. Visit - A visit
is one individual visitor who arrives at your web site and proceeds to browse.
A visit counts all visitors, no matter how many times the same visitor may have
been to your site.
2. Unique Visit - A
unique visit will tell you who are visiting your site for the first time.
The website can track this as unique by the IP address of the computer. The
number of unique visits will be far less that visits because a unique visit is
only tracked if cookies are enabled on the visitor’s computer.
3. Page View - This is also called Impression. Once
a visitor arrives at your website, they will search around on a few
more pages. On average, a visitor will look at about 2.5 pages. Each individual
page a visitor views is tracked as a page
view.
4. Hits - The
average website owner thinks that a hit means a visit but it is very different
(see item 1). A Hit actually refers to the number of files
downloaded on your site, this could include photos, graphics, etc. Picture the
average web page, it has photos (each photo is a file and hence a hit) and lots
of buttons (each button is a file and hence a hit). On average, each page will
include 15 hits.
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