Search engine optimization (SEO) is a well defined and managed process which increases the volume or quality of traffic to a website from a search engine. SEO helps in increasing the amount of visitors by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that the site will be visited by a user. This is because of the common habit seen among the users to click on the first search result. Search Engine Optimization involves the careful optimization of corporate websites to effectively increase their visibility in the major search engines.
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